There is a reason why the Reel feed is designed to continue feeding you content you can't turn away from. Reels are not only quick, but when done right, they are catchy, funny and genuinely enjoyable to watch. Creators need to evolve their content to remain relevant, which is paramount to sustained success online. We're all getting a little bored of seeing the same images time and time again on Instagram. Had you posted that exact video, but as a reel, it is not uncommon to be seen by several times the number of followers you have due to the Explore feature.

Only a small number of your followers are likely to see your post. Let's say you have 1,000 followers and post a normal video on Instagram. The current average engagement for Instagram posts is less than 2 to 3%. If you're not using reels in 2021, here are four reasons why you need to.

For example, NFL teams' reels get 67% more engagement than their regular video posts. Simply posting the same 30 second clip as a reel rather than a video, can lead to more views and engagement. Despite being around for over 6 months, an alarming number of Instagram users still aren't leveraging the power of reels. With more Instagram users shifting towards TikTok, Instagram is doing just about everything within its power to get users back onto their platform, including one of their more recent updates, Instagram reels. When TikTok took the world by storm over the past couple of years through catchy, short-form video content, creators jumped onto the platform in order to leverage and take advantage of the ridiculous reach their posts can achieve. With the ever-evolving and competitive nature amongst social networks, there is a trend by the biggest players that whenever a new platform emerges, they copy the new features.

Best time to post on instagram reels